Apttus: Conference branding
Role: Design, creative direction
Apttus held an annual user conference called Accelerate. Each year my team would develop an event identity and transform empty warehouses and hotel ballrooms into fully branded events. My primary objective was to create a new event logo and to establish an overarching look and feel for our promotional pieces and event branding. I developed a series of logo concepts built around the idea of speed. They ended up deciding on a logo that playfully incorporated a rocket ship into the name of the event.
Logo exploration
Final logo design
In addition to the logo I helped to create a lot of the pre-event promotional pieces to help drive registrations and sponsor sign ups. I also helped to develop the registration website design. Once we landed on the overall look and feel for the event branding, I would work with a team to help build out all of the other pieces needed for the event.
Promotional flyer
Sponsor prospectus cover
Prospectus event information
Past sponsors and attendee information
Past highlights
Sponsorship packages
Conference web design
Once the event came around, I would go on site with my team to oversee all of the branding setup. We would also help with the keynote and breakout sessions since we would do a lot of the presentation design work.
