Anaplan: Video series branding
Role: Design, brand strategy
Different teams within Anaplan were creating video content to feature various leaders throughout the organization. Unfortunately every team was working in silos to create their content and everything was feeling disjointed. Working with the communications team, I helped to develop a unified set of logos to help bring everything under the Anaplan brand umbrella.
Stand Out video series logo
Sherika Shares video series logo
Plugged In video series logo
Unified video series logos
After the logos were completed I helped to produce the initial videos for the Stand Out series. I worked on the animation design, the animating, and the video editing. The Stand Out series was fun to work on because the videos featured how different Anaplan customers were using the platform in unique ways or ways that were helping them work through disruption. How did The Coca Cola Company consolidate from 68 bottlers to one using Anaplan? How did Applied Materials navigate the pandemic using Anaplan? How did the African Resource Center (ARC) use Anaplan to deliver critical supplies and medicine to the most remote parts of Africa? How did Adobe use Anaplan to manage the shift towards a remote working environment? Each customer situation provided opportunities for me to create engaging animations to tell their story.
