Eightfold: Brand identity
Role: Design, creative direction
When my former CRO approached me about doing some work for his new company, I felt honored that he tracked me down to help him on this project. The company changed its name from VolkScience to Eightfold and they were looking for a new logo to fit the new name. Initially they didn’t really have any specific ideas in mind for what they wanted, so I started to play with eight-sided shapes and abstract shapes that looked like the number eight. I also explored an option that looked like a series of lines and tickmarks that formed the letters E and F for Eightfold. They liked the direction of two of the logos so I started to drive further down this path.
Exploration of eight sided geometric shapes to represent the AI that powers their talent management platform
Exploration of arrows and shapes that form the letters E and F for Eightfold
Top design options from first round
After thinking things over the company wanted to explore options that included visuals related to DNA and the infinity symbol. I always strive to give my customers the best and worked to develop a series of new logo options. After reviewing the new options they really liked going with the direction of using an infinity symbol. What became a breakthrough moment was when I decided to set the infinity symbol at a 45-degree angle to somewhat resemble the number eight. With the addition of a few strategic breaks in the infinity shape, I successfully combined an eight and the letter F to represent the Eightfold name. This became the winning design that they fell in love with.
New logo design exploration based on the customer’s direction change
Final direction of logo using the infinity shape
Showing the logo in application
Final logo design