After helping The Company to refine their logo and develop a brand expression system they wanted to document everything into a set of brand guidelines. I organized a photoshoot at one of their practices to get photos to use as part of their brand guidelines. I felt it was important to start the brand guidelines with a section about their story, their mission, and their values. So much of the team’s identity influenced elements of the design and I felt it was important to tell their story upfront. The second part of the guidelines breaks down the brand expression system and covers the logo, the design system, fonts, color palette, iconography, and more. The last part of the document brings it all together in a set of example pieces. I helped them to show what the new design system would look like across their website, social media, posters, swag, and more.